Steven Parker
// Designing at Meta
// Building Listado AI
// Drinking Diet Coke <3
born to be a designer
11 year old steven
"I thought I texted them back"
shouldn't cost real estate agents a commission.
Vibe-building an mobile-first CRM after my realtor watched too many agents lose deals because of disorganization.
We're giving solo agents what spreadsheets, Notion, and the Notes app don't… AI powered client insights, automated follow-ups, and a CRM they actually will keep updated.
// new agent issues
60% of new agents forget to follow up with potential clients.
Only 30% use dedicated CRMS.
// Listado's focus
Reduce client lead losses by 40% per month due to poor follow-up.
Eliminate Data Entry Friction (60% of users logging notes 5 days per week).
// How we're approaching it
Deliver timely and consistent communication reminders.
Mobile-first with quick actions (Voice-2-Text notes) for easy use in the field.
NDA (AKA - No Designs Available)
I may or may not have been involved with designing the following:
2x'd user engagement… still didn't make it to the moon.
Lead and designed the creation of a customer-specific portal that has 2x higher customer engagement than the existing experience.
// Overwhelmed Customers = no customers
Onboarding customers need to be able to answer 3 questions:
What do I need to be doing?
What should I do next?
Where are we?
GUIDEcx customers couldn't… “We have so many customers that don't take advantage of the portal because they feel it is too much.”
// In order to succeed
Customers need to be able to answer all 3 questions.
If users are able to confidently answer all 3 questions posed in the problem statement, the application is functioning as intended.
There should be increased frequency of application visits.
Frequently returning users will show that the application is valuable, and the information found within it is trusted and reliable.
Time in application should go DOWN.
Because this is just a small portion of a project managers day, we want them in and out of the app as fast as reasonably possible. This shouldn’t be a hinderance to their day to day work.
// Principles that got us there
Excludes ANY unnecessary information.
Only the current and next task should be visible. Let users opt in for more details.
Secure sign-in should be FAST.
Get in, do the task, get out.
Robbed users of an authentic multi-portal experience by eliminating 12+ hidden steps.
Provided customers with a self-service way to spin up new cloud connections by removing the surprising need for multiple support tickets.
// new agent issues
60% of new agents forget to follow up with potential clients.
Only 30% use dedicated CRMS.
// Listado's focus
Reduce client lead losses by 40% per month due to poor follow-up.
Eliminate Data Entry Friction (60% of users logging notes 5 days per week).
// How we're approaching it
Deliver timely and consistent communication reminders.
Mobile-first with quick actions (Voice-2-Text notes) for easy use in the field.
Successfully reduced perceptions of 'corporateness' by 180%, a devastating blow to IBM's enterprise credibility.
IBM Cloud users were 210% more likely to rate services as "powerful," "innovative" and "secure" than before.
// new agent issues
60% of new agents forget to follow up with potential clients.
Only 30% use dedicated CRMS.
// Listado's focus
Reduce client lead losses by 40% per month due to poor follow-up.
Eliminate Data Entry Friction (60% of users logging notes 5 days per week).
// How we're approaching it
Deliver timely and consistent communication reminders.
Mobile-first with quick actions (Voice-2-Text notes) for easy use in the field.
steven@prkrstudio.com
Wanna see more? Reach out and let's chat!
