META AI
2022 - 2025
PRODUCT DESIGN
Architected a design system evolution for Meta's AI Business Assistant and enabled a unified brand and AI experience across Meta.
Meta AI business assistant helps advertisers by providing personalized campaign recommendations based on insights unique to Meta through a seamless chat experience on Ads Manager.
Part 1 — Alpha -> Beta
1.0.01
Moving beyond a basic AI chat bot, Meta AI Business Assistant needed to be contextually aware & accurate to prove valuable. This required us to actively test features, interactions and responses with users and internally on a consistent basis.
1.0.02
There's a lot of things an AI chat CAN'T do, so seamless transfers to a live support agent was necessary for maintaining user satisfaction.
1.0.03
Ensuring the discoverability of new features on a crowded surface required deliberate use case identification that could compliment the AI's unique capabilities.
LEFT — Giving users customized help and answers in Ads Manager, wherever they need it
TOP RIGHT — Discoverability and Quick Access of Meta AI Business Assistant
BOTTOM RIGHT — Contextual entry-points based on AI capabilities
LIVE AGENT TRANSFER — Making it easy to talk to a real person
"It feels less like a tool and more like a strategic partner driving smarter business decisions — resulting in more efficient use of time and better allocation of budget." -M.B.
BEYOND A CHAT EXPERIENCE — Contextual entry-points introduced users to Meta AI's capabilities as well as increased adoption
Part 2 — Reaching AI Expectations and Competitor Parity
2.0.01
Using existing chat components allowed for a fast Alpha launch, but left the experience lacking AI native functionality & a visual disconnect from the rest of Meta's advertising platforms.
2.0.02
Meta AI Business Assistant got a major overhaul in preparation for its Beta release. Including an:
1) Updated design system
2) Branding refresh
3) Pattern innovations focused on AI
LEFT — Before
RIGHT — After
DIRECT TO YOU
24 HOURS A DAY / 7 DAYS A WEEK
E-MAIL ADDRESS
STEVEN@PRKRSTUDIO.COM
*Ask for Steven
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
No
5402
No
5402
Customer
Name
Meta (Meta AI Business Assistant)
Date
Current
Duration
3+ years
TEAM Role
Product Designer
Project Type
TYPE:
Web
CATEGORY:
AI Conversational
SKILLS:
Design Systems & Visual Design
OUTCOMES
Summary
Led the design portion of Meta AI Business Assistant's platform migration.
Delivering latency gains and increased engineering velocity.
Pioneered new AI patterns for competitive parity through cross-org partnership.
Unified the Meta AI brand experience across Meta Ads platforms.
DESIGN SYSTEMS AUDITED
4
AI PATTERNS AUDITED
25+
PATTERNS REDESIGNED
16
LATENCY IMPROVEMENT
#####
Business Goals
BUSINESS GOAL #1
Maintain parity of experience across releases.
BUSINESS GOAL #2
Unlock innovation for partner teams using the system.
BUSINESS GOAL #3
Unify Meta AI brand offerings and AI interactions.
Design Principles
PRINCIPLE
Cohesion across platforms
PRINCIPLE
AI native experiences
PRINCIPLE
Advertisers before technology
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
MERCHANT COPY
It has been our pleasure to serve you.
META AI
2022 - 2025
PRODUCT DESIGN
Architected a design system evolution for Meta's AI Business Assistant and enabled a unified brand and AI experience across Meta.
Meta AI business assistant helps advertisers by providing personalized campaign recommendations based on insights unique to Meta through a seamless chat experience on Ads Manager.
Part 1 — Alpha -> Beta
1.0.01
Moving beyond a basic AI chat bot, Meta AI Business Assistant needed to be contextually aware & accurate to prove valuable. This required us to actively test features, interactions and responses with users and internally on a consistent basis.
1.0.02
There's a lot of things an AI chat CAN'T do, so seamless transfers to a live support agent was necessary for maintaining user satisfaction.
1.0.03
Ensuring the discoverability of new features on a crowded surface required deliberate use case identification that could compliment the AI's unique capabilities.
LEFT — Giving users customized help and answers in Ads Manager, wherever they need it
TOP RIGHT — Discoverability and Quick Access of Meta AI Business Assistant
BOTTOM RIGHT — Contextual entry-points based on AI capabilities
LIVE AGENT TRANSFER — Making it easy to talk to a real person
"It feels less like a tool and more like a strategic partner driving smarter business decisions — resulting in more efficient use of time and better allocation of budget." -M.B.
BEYOND A CHAT EXPERIENCE — Contextual entry-points introduced users to Meta AI's capabilities as well as increased adoption
Part 2 — Reaching AI Expectations and Competitor Parity
2.0.01
Using existing chat components allowed for a fast Alpha launch, but left the experience lacking AI native functionality & a visual disconnect from the rest of Meta's advertising platforms.
2.0.02
Meta AI Business Assistant got a major overhaul in preparation for its Beta release. Including an:
1) Updated design system
2) Branding refresh
3) Pattern innovations focused on AI
LEFT — Before
RIGHT — After
DIRECT TO YOU
24 HOURS A DAY / 7 DAYS A WEEK
E-MAIL ADDRESS
STEVEN@PRKRSTUDIO.COM
*Ask for Steven
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
No
5402
No
5402
Customer
Name
Meta (Meta AI Business Assistant)
Date
Current
Duration
3+ years
TEAM Role
Product Designer
Project Type
TYPE:
Web
CATEGORY:
AI Conversational
SKILLS:
Design Systems & Visual Design
OUTCOMES
Summary
Led the design portion of Meta AI Business Assistant's platform migration.
Delivering latency gains and increased engineering velocity.
Pioneered new AI patterns for competitive parity through cross-org partnership.
Unified the Meta AI brand experience across Meta Ads platforms.
DESIGN SYSTEMS AUDITED
4
AI PATTERNS AUDITED
25+
PATTERNS REDESIGNED
16
LATENCY IMPROVEMENT
#####
Business Goals
BUSINESS GOAL #1
Maintain parity of experience across releases.
BUSINESS GOAL #2
Unlock innovation for partner teams using the system.
BUSINESS GOAL #3
Unify Meta AI brand offerings and AI interactions.
Design Principles
PRINCIPLE
Cohesion across platforms
PRINCIPLE
AI native experiences
PRINCIPLE
Advertisers before technology
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
MERCHANT COPY
It has been our pleasure to serve you.
META AI
2022 - 2025
PRODUCT DESIGN
Architected a design system evolution for Meta's AI Business Assistant and enabled a unified brand and AI experience across Meta.
Meta AI business assistant helps advertisers by providing personalized campaign recommendations based on insights unique to Meta through a seamless chat experience on Ads Manager.
Part 1 — Alpha -> Beta
1.0.01
Moving beyond a basic AI chat bot, Meta AI Business Assistant needed to be contextually aware & accurate to prove valuable. This required us to actively test features, interactions and responses with users and internally on a consistent basis.
1.0.02
There's a lot of things an AI chat CAN'T do, so seamless transfers to a live support agent was necessary for maintaining user satisfaction.
1.0.03
Ensuring the discoverability of new features on a crowded surface required deliberate use case identification that could compliment the AI's unique capabilities.
LEFT — Giving users customized help and answers in Ads Manager, wherever they need it
TOP RIGHT — Discoverability and Quick Access of Meta AI Business Assistant
BOTTOM RIGHT — Contextual entry-points based on AI capabilities
LIVE AGENT TRANSFER — Making it easy to talk to a real person
"It feels less like a tool and more like a strategic partner driving smarter business decisions — resulting in more efficient use of time and better allocation of budget." -M.B.
BEYOND A CHAT EXPERIENCE — Contextual entry-points introduced users to Meta AI's capabilities as well as increased adoption
Part 2 — Reaching AI Expectations and Competitor Parity
2.0.01
Using existing chat components allowed for a fast Alpha launch, but left the experience lacking AI native functionality & a visual disconnect from the rest of Meta's advertising platforms.
2.0.02
Meta AI Business Assistant got a major overhaul in preparation for its Beta release. Including an:
1) Updated design system
2) Branding refresh
3) Pattern innovations focused on AI
LEFT — Before
RIGHT — After
DIRECT TO YOU
24 HOURS A DAY / 7 DAYS A WEEK
E-MAIL ADDRESS
STEVEN@PRKRSTUDIO.COM
*Ask for Steven
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
No
5402
No
5402
Customer
Name
Meta (Meta AI Business Assistant)
Date
Current
Duration
3+ years
TEAM Role
Product Designer
Project Type
TYPE:
Web
CATEGORY:
AI Conversational
SKILLS:
Design Systems & Visual Design
OUTCOMES
Summary
Led the design portion of Meta AI Business Assistant's platform migration.
Delivering latency gains and increased engineering velocity.
Pioneered new AI patterns for competitive parity through cross-org partnership.
Unified the Meta AI brand experience across Meta Ads platforms.
DESIGN SYSTEMS AUDITED
4
AI PATTERNS AUDITED
25+
PATTERNS REDESIGNED
16
LATENCY IMPROVEMENT
#####
Business Goals
BUSINESS GOAL #1
Maintain parity of experience across releases.
BUSINESS GOAL #2
Unlock innovation for partner teams using the system.
BUSINESS GOAL #3
Unify Meta AI brand offerings and AI interactions.
Design Principles
PRINCIPLE
Cohesion across platforms
PRINCIPLE
AI native experiences
PRINCIPLE
Advertisers before technology
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
MERCHANT COPY
It has been our pleasure to serve you.
DESIGNS & HIGH
QUALITY CONVOS
PG, UT. USA
BEST DERN DESIGNS IN TOWN
JOB # 145880