META - COMPLIANCE
2022 - 2025
PRODUCT DESIGN
Led design across 4 platforms, helping Meta avoid a $3.7 Billion fine.
Over 10 million companies run advertisements across Meta's suite of applications, Meta is responsible for ensuring they are legally compliant.
Each platform needs bespoke design solutions that juggle cohesiveness across its parts.
Part 1 — Removal of Political Ads in the EU
1.0.01
As a result of the European Union's "Targeting & Transparency" bill, Meta made the decision to exit EU Political Ads.
1.0.02
We ensured that advertisers know WHY they're being blocked from creating ads BEFORE it was a problem.
Meta Business Suite: Trying to create a political ad in the EU.
Ads Manager App: Trying to create a political ad in the EU.
Part 2 — Doubling the % of Verified Revenue
2.0.01
Doubled the % of Meta's revenue from verified advertisers by promoting verification benefits and reducing its complexity.
TOP — Ads Manager: Settings page for advertiser verification and ad transparency
BOTTOM — Ads Manager: In-line Verification process
DIRECT TO YOU
24 HOURS A DAY / 7 DAYS A WEEK
E-MAIL ADDRESS
STEVEN@PRKRSTUDIO.COM
*Ask for Steven
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
No
5402
No
5402
Customer
Name
Meta (Advertiser Compliance)
Date
Current
Duration
3+ years
TEAM Role
Product Designer
Project Type
TYPE:
Mobile App & Web
CATEGORY:
Compliance & Regulation
SKILLS:
System Design
OUTCOMES
Summary
Executed design changes across:
Ads Manager
Ads Manager Mobile App
Meta Business Suite App
Facebook App
In order to block the creation and running of political ads in the EU.
Ensure advertisers can't target teenagers unless they are verified.
ADS REMOVED
#########
LOST REVENUE
###########
USER ESCALATIONS
#
VERIFIED REVENUE
4.7x
TOTAL PRODUCTS
8
SURFACES / FLOWS
25+
Business Goals
BUSINESS GOAL #1
Reject active EU political ads & Disable creation of new ads.
BUSINESS GOAL #2
Block unverified advertisers ability to target <18yrs old.
BUSINESS GOAL #3
Ensure enforcement across ALL advertiser platforms
Design Principles
PRINCIPLE
Awareness -> Enforcement
PRINCIPLE
Ensure a resolution path
PRINCIPLE
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
MERCHANT COPY
It has been our pleasure to serve you.
steven@
prkrstudio.com
Want to hear more?
Reach out and let's chat.
META - COMPLIANCE
2022 - 2025
PRODUCT DESIGN
Led design across 4 platforms, helping Meta avoid a $3.7 Billion fine.
Over 10 million companies run advertisements across Meta's suite of applications, Meta is responsible for ensuring they are legally compliant.
Each platform needs bespoke design solutions that juggle cohesiveness across its parts.
Part 1 — Removal of Political Ads in the EU
1.0.01
As a result of the European Union's "Targeting & Transparency" bill, Meta made the decision to exit EU Political Ads.
1.0.02
We ensured that advertisers know WHY they're being blocked from creating ads BEFORE it was a problem.
Meta Business Suite: Trying to create a political ad in the EU.
Ads Manager App: Trying to create a political ad in the EU.
Part 2 — Doubling the % of Verified Revenue
2.0.01
Doubled the % of Meta's revenue from verified advertisers by promoting verification benefits and reducing its complexity.
TOP — Ads Manager: Settings page for advertiser verification and ad transparency
BOTTOM — Ads Manager: In-line Verification process
DIRECT TO YOU
24 HOURS A DAY / 7 DAYS A WEEK
E-MAIL ADDRESS
STEVEN@PRKRSTUDIO.COM
*Ask for Steven
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
No
5402
No
5402
Customer
Name
Meta (Advertiser Compliance)
Date
Current
Duration
3+ years
TEAM Role
Product Designer
Project Type
TYPE:
Mobile App & Web
CATEGORY:
Compliance & Regulation
SKILLS:
System Design
OUTCOMES
Summary
Executed design changes across:
Ads Manager
Ads Manager Mobile App
Meta Business Suite App
Facebook App
In order to block the creation and running of political ads in the EU.
Ensure advertisers can't target teenagers unless they are verified.
ADS REMOVED
#########
LOST REVENUE
###########
USER ESCALATIONS
#
VERIFIED REVENUE
4.7x
TOTAL PRODUCTS
8
SURFACES / FLOWS
25+
Business Goals
BUSINESS GOAL #1
Reject active EU political ads & Disable creation of new ads.
BUSINESS GOAL #2
Block unverified advertisers ability to target <18yrs old.
BUSINESS GOAL #3
Ensure enforcement across ALL advertiser platforms
Design Principles
PRINCIPLE
Awareness -> Enforcement
PRINCIPLE
Ensure a resolution path
PRINCIPLE
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
MERCHANT COPY
It has been our pleasure to serve you.
steven@
prkrstudio.com
Want to hear more?
Reach out and let's chat.
META - COMPLIANCE
2022 - 2025
PRODUCT DESIGN
Led design across 4 platforms, helping Meta avoid a $3.7 Billion fine.
Over 10 million companies run advertisements across Meta's suite of applications, Meta is responsible for ensuring they are legally compliant.
Each platform needs bespoke design solutions that juggle cohesiveness across its parts.
Part 1 — Removal of Political Ads in the EU
1.0.01
As a result of the European Union's "Targeting & Transparency" bill, Meta made the decision to exit EU Political Ads.
1.0.02
We ensured that advertisers know WHY they're being blocked from creating ads BEFORE it was a problem.
Meta Business Suite: Trying to create a political ad in the EU.
Ads Manager App: Trying to create a political ad in the EU.
Part 2 — Doubling the % of Verified Revenue
2.0.01
Doubled the % of Meta's revenue from verified advertisers by promoting verification benefits and reducing its complexity.
TOP — Ads Manager: Settings page for advertiser verification and ad transparency
BOTTOM — Ads Manager: In-line Verification process
DIRECT TO YOU
24 HOURS A DAY / 7 DAYS A WEEK
E-MAIL ADDRESS
STEVEN@PRKRSTUDIO.COM
*Ask for Steven
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
No
5402
No
5402
Customer
Name
Meta (Advertiser Compliance)
Date
Current
Duration
3+ years
TEAM Role
Product Designer
Project Type
TYPE:
Mobile App & Web
CATEGORY:
Compliance & Regulation
SKILLS:
System Design
OUTCOMES
Summary
Executed design changes across:
Ads Manager
Ads Manager Mobile App
Meta Business Suite App
Facebook App
In order to block the creation and running of political ads in the EU.
Ensure advertisers can't target teenagers unless they are verified.
ADS REMOVED
#########
LOST REVENUE
###########
USER ESCALATIONS
#
VERIFIED REVENUE
4.7x
TOTAL PRODUCTS
8
SURFACES / FLOWS
25+
Business Goals
BUSINESS GOAL #1
Reject active EU political ads & Disable creation of new ads.
BUSINESS GOAL #2
Block unverified advertisers ability to target <18yrs old.
BUSINESS GOAL #3
Ensure enforcement across ALL advertiser platforms
Design Principles
PRINCIPLE
Awareness -> Enforcement
PRINCIPLE
Ensure a resolution path
PRINCIPLE
PRINTED IN U.S.A.
PRKR STUDIO, LLC.
MERCHANT COPY
It has been our pleasure to serve you.
steven@
prkrstudio.com
Want to hear more?
Reach out and let's chat.
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