META - COMPLIANCE

2022 - 2025

PRODUCT DESIGN

Led design across 4 platforms, helping Meta avoid a $3.7 Billion fine.

Companies create advertisements across Meta's suite of applications. Each platform needs bespoke design solutions while juggling cohesiveness across its parts.

Part 1 — Removal of Political Ads in the EU

1.0.01

As a result of the European Union's "Targeting & Transparency" bill, Meta made the decision to exit EU Political Ads.

1.0.02

We ensured that advertisers know WHY they're being blocked from creating ads BEFORE it was a problem.

Meta Business Suite: Trying to create a political ad in the EU.

Ads Manager App: Trying to create a political ad in the EU.

Part 2 — Doubling the % of Verified Revenue

2.0.01

Doubled the % of Meta's revenue from verified advertisers by promoting verification benefits and reducing its complexity.

TOP — Ads Manager: Settings page for advertiser verification and ad transparency

BOTTOM — Ads Manager: In-line Verification process

DIRECT TO YOU

24 HOURS A DAY / 7 DAYS A WEEK

E-MAIL ADDRESS

STEVEN@PRKRSTUDIO.COM

*Ask for Steven

PRINTED IN U.S.A.

PRKR STUDIO, LLC.

No

5402

No

5402

Customer

Name

Meta (Advertiser Compliance)

Date

Current

Duration

3+ years

TEAM Role

Product Designer

Project Type

TYPE:

Mobile App & Web

CATEGORY:

Compliance & Regulation

SKILLS:

System Design

OUTCOMES

Summary

Executed design changes across:


  • Ads Manager

  • Ads Manager Mobile App

  • Meta Business Suite App

  • Facebook App


  1. In order to block the creation and running of political ads in the EU.

  2. Ensure advertisers can't target teenagers unless they are verified.


ADS REMOVED

#########

LOST REVENUE

###########

USER ESCALATIONS

#

VERIFIED REVENUE

4.7x

TOTAL PRODUCTS

8

SURFACES / FLOWS

25+

Business Goals

BUSINESS GOAL #1

Reject active EU political ads & Disable creation of new ads.

BUSINESS GOAL #2

Block unverified advertisers ability to target <18yrs old.

BUSINESS GOAL #3

Ensure enforcement across ALL advertiser platforms

Design Principles

PRINCIPLE

Awareness -> Enforcement

PRINCIPLE

Ensure a resolution path

PRINCIPLE

PRINTED IN U.S.A.

PRKR STUDIO, LLC.

MERCHANT COPY

It has been our pleasure to serve you.

META - COMPLIANCE

2022 - 2025

PRODUCT DESIGN

Led design across 4 platforms, helping Meta avoid a $3.7 Billion fine.

Companies create advertisements across Meta's suite of applications. Each platform needs bespoke design solutions while juggling cohesiveness across its parts.

Part 1 — Removal of Political Ads in the EU

1.0.01

As a result of the European Union's "Targeting & Transparency" bill, Meta made the decision to exit EU Political Ads.

1.0.02

We ensured that advertisers know WHY they're being blocked from creating ads BEFORE it was a problem.

Meta Business Suite: Trying to create a political ad in the EU.

Ads Manager App: Trying to create a political ad in the EU.

Part 2 — Doubling the % of Verified Revenue

2.0.01

Doubled the % of Meta's revenue from verified advertisers by promoting verification benefits and reducing its complexity.

TOP — Ads Manager: Settings page for advertiser verification and ad transparency

BOTTOM — Ads Manager: In-line Verification process

DIRECT TO YOU

24 HOURS A DAY / 7 DAYS A WEEK

E-MAIL ADDRESS

STEVEN@PRKRSTUDIO.COM

*Ask for Steven

PRINTED IN U.S.A.

PRKR STUDIO, LLC.

No

5402

No

5402

Customer

Name

Meta (Advertiser Compliance)

Date

Current

Duration

3+ years

TEAM Role

Product Designer

Project Type

TYPE:

Mobile App & Web

CATEGORY:

Compliance & Regulation

SKILLS:

System Design

OUTCOMES

Summary

Executed design changes across:


  • Ads Manager

  • Ads Manager Mobile App

  • Meta Business Suite App

  • Facebook App


  1. In order to block the creation and running of political ads in the EU.

  2. Ensure advertisers can't target teenagers unless they are verified.


ADS REMOVED

#########

LOST REVENUE

###########

USER ESCALATIONS

#

VERIFIED REVENUE

4.7x

TOTAL PRODUCTS

8

SURFACES / FLOWS

25+

Business Goals

BUSINESS GOAL #1

Reject active EU political ads & Disable creation of new ads.

BUSINESS GOAL #2

Block unverified advertisers ability to target <18yrs old.

BUSINESS GOAL #3

Ensure enforcement across ALL advertiser platforms

Design Principles

PRINCIPLE

Awareness -> Enforcement

PRINCIPLE

Ensure a resolution path

PRINCIPLE

PRINTED IN U.S.A.

PRKR STUDIO, LLC.

MERCHANT COPY

It has been our pleasure to serve you.

META - COMPLIANCE

2022 - 2025

PRODUCT DESIGN

Led design across 4 platforms, helping Meta avoid a $3.7 Billion fine.

Companies create advertisements across Meta's suite of applications. Each platform needs bespoke design solutions while juggling cohesiveness across its parts.

Part 1 — Removal of Political Ads in the EU

1.0.01

As a result of the European Union's "Targeting & Transparency" bill, Meta made the decision to exit EU Political Ads.

1.0.02

We ensured that advertisers know WHY they're being blocked from creating ads BEFORE it was a problem.

Meta Business Suite: Trying to create a political ad in the EU.

Ads Manager App: Trying to create a political ad in the EU.

Part 2 — Doubling the % of Verified Revenue

2.0.01

Doubled the % of Meta's revenue from verified advertisers by promoting verification benefits and reducing its complexity.

TOP — Ads Manager: Settings page for advertiser verification and ad transparency

BOTTOM — Ads Manager: In-line Verification process

DIRECT TO YOU

24 HOURS A DAY / 7 DAYS A WEEK

E-MAIL ADDRESS

STEVEN@PRKRSTUDIO.COM

*Ask for Steven

PRINTED IN U.S.A.

PRKR STUDIO, LLC.

No

5402

No

5402

Customer

Name

Meta (Advertiser Compliance)

Date

Current

Duration

3+ years

TEAM Role

Product Designer

Project Type

TYPE:

Mobile App & Web

CATEGORY:

Compliance & Regulation

SKILLS:

System Design

OUTCOMES

Summary

Executed design changes across:


  • Ads Manager

  • Ads Manager Mobile App

  • Meta Business Suite App

  • Facebook App


  1. In order to block the creation and running of political ads in the EU.

  2. Ensure advertisers can't target teenagers unless they are verified.


ADS REMOVED

#########

LOST REVENUE

###########

USER ESCALATIONS

#

VERIFIED REVENUE

4.7x

TOTAL PRODUCTS

8

SURFACES / FLOWS

25+

Business Goals

BUSINESS GOAL #1

Reject active EU political ads & Disable creation of new ads.

BUSINESS GOAL #2

Block unverified advertisers ability to target <18yrs old.

BUSINESS GOAL #3

Ensure enforcement across ALL advertiser platforms

Design Principles

PRINCIPLE

Awareness -> Enforcement

PRINCIPLE

Ensure a resolution path

PRINCIPLE

PRINTED IN U.S.A.

PRKR STUDIO, LLC.

MERCHANT COPY

It has been our pleasure to serve you.

DESIGNS & HIGH

QUALITY CONVOS

PG, UT. USA

BEST DERN DESIGNS IN TOWN

JOB # 145880